In its desire to promote a “human” use and that the connections are real between the users who use the platform, Instagram has made profound changes that are affecting thousands of accounts.
Along with Facebook, Instagram is the star social network of the moment and has also become a very powerful personal and business branding tool for many people. So we are talking about very important changes.
These changes don’t just affect profiles; they also affect the posts they make (significantly affecting the organic reach of their posts).
But don’t worry: you’re in good hands. Instagram is one of the social networks in which I have worked the most in recent months, and that has allowed me to acquire knowledge with which I have grown my Instagram account at a rate of around 1,000 new followers each month.
It is not that we are talking about “celebrity” statistics, but we are talking about real numbers of followers that for any online entrepreneur like myself, will be very good results.
The knowledge that has allowed me to achieve this is what I am going to share with you in this article so that you can put the same into practice, and in a simple way, with your own account to get more followers.
Although it is impossible to cover everything that can be done in a single post like this, I assure you that by simply following the techniques that I explain in this post you will already achieve important results with your account.
What Content Generates More Engagement On Instagram?
In this part, with your permission, I am going to be a bit biased and go towards what I personally like the most on Instagram and which I think also fits the reader profile of this blog better: showing brands (personal and corporate) a side of you more human and more private.
Being able to do this will help you connect much more, both to your personal brand and to a company. And that also helps to make good content marketing strategies as they are already done on YouTube or on many blogs, for example.
Use Of Hashtags On Instagram
Instagram allows you to place up to 30 hashtags on your posts to tag the content you are posting.
By using hashtags, you are not only telling other users what the theme of the photos and videos you upload is (this is obvious), but you are also going to reach other profiles that do not know you.
How? Since recent changes to Instagram, the app allows you to follow posts that are tagged under a hashtag.
This will mean that in your newsfeed (section of the application where you will see the publications made by the accounts you follow) you will also see some publications that contain the hashtags you are following.